Jewel...but in an industrial setting
A great place if you don't care where that place is located. Staff is friendly and helpful. Rooms are pretty and reasonably large. Lovely food--we had breakfast and even lunch here. And the soap provided in the shower is wonderful...we bought some.
But the hotel is a long, very boring walk from the interesting parts of Chiang Mai. Actually, it's located in an industrial setting, so if you're an engineer fascinated by displays of hardware, motor parts, and the like, it's kind of neat. But no place you'd want to eat, apart from the hotel, nearby. Deserted at night (well, except down the street is a place called "Rose" which appears to be a brothel). So if you like to be LOCATED in an interesting neighborhood, this is a really bad choice for Chiang Mai. Even though we paid in advance and the hotel was not willing to find a way out of Expedia's no refund policy (even for the incremental cost of breakfast), we opted out of the last two nights and transferred to the U Chiang Mai, which was even lovelier (see review), and a bit more expensive but worth it.
So, in summary, if you're on a budget, plan to drive/bike around, this is a great choice. If it could have been magically transported to the center of Chiang Mai, we'd have raved. But for us, it was not a good choice.