Boras

Boras is a mid-size Swedish city in the county of Vastergotland, approximately 60 km east of Gothenburg and 85 km west of Jonkoping. Boras is mainly associated with the numerous mail-order fashion companies based here, and the city has a rich heritage in the fashion and textile industries dating back to the early 1900's. Boras still plays an important role in Sweden's booming fashion industry, but the city offers its visitors more than its distinguished place in fashion history: adventure, shopping and cultural experiences are all part of the city's attraction.

Visitors keen on exploring the city's footprint in the design and textile industries will have to check out the Textile Fashion Center. Be sure to check out the Textile Museum and go shopping for the latest Scandi trends in the Fashion Gallery. In Boras City visitors will find an array of smaller boutiques and major outlets, from the hip and quirky to more established high street chains. If you're on the lookout for bargains, be sure to visit Frufallan, where you'll find a flea market and an antiques market. There's also a café where visitors can enjoy a nice cup of coffee and something to eat.

The little-ones will enjoy a visit to Boras Zoo, where animals from both the Nordic countries and Africa are on display; bears, lynxes, lions and buffaloes are just some of the animals that will thrill your kids. Not far from the zoo, Upzone Adventure Park will provide the adrenaline kicks as you set out on ropeways and obstacle courses high above the ground. If you prefer a fun day at the water park, Stadsparksbadet is the place to be – water slides and wave machines provide the fun, but there are also separate smaller pools for the tiniest swimmers.

Boras also offers a wide array of cultural experiences. Enjoy a play or a performance at Boras Stadsteater, based in the city's cultural centre, Kulturhuset. In the same building you'll find the local art museum, Boras Konstmuseum, where you can also shop for local art and crafts in the museum store. Don't miss the opportunity to do a guided tour around the city, taking in the city's many landmarks and sculptures.

There are several domestic flights and bus routes that will take you to Boras or a city nearby, and it's easy to navigate the city's local buses upon your arrival. If you're flying to Boras you will most likely land at Landvetter Airport in Gothenburg or Jonkoping Airport. Keep in mind that you can easily get around the city with a bike if you prefer to skip the local transport.

Boras has something offer visitors of all ages and preferences, so book your trip to Boras and take on the city's vast array of shopping, entertainment and culture.