Trend Nine

Lobby snobbery

Two thirds (67 per cent) of Brits say the way their hotel is furnished, the facilities it offers and good service is more important than price. In contrast, 66 per cent of Italians and 69 per cent of the French consider good meals to be important. No matter what the country, hotel criteria such as the location, a quiet and relaxing atmosphere and attractive rooms are significant.(17)

Despite ‘green’ issues being top of the media and political agenda, environmental concerns do not play a major role in personal travel behaviour according to research. Less than one in ten18 of those surveyed say this influences their hotel booking. However, for those who do want to lessen their carbon footprint they can offset their carbon emissions with a number of suppliers. In the US TerraPass, a partner of Expedia.com enables travellers to pay a small fee to sponsor a measured, verified reduction in greenhouse gas emissions directly proportional to the emissions created by their flight.

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