Christian’s moment of ‘fame’ is the result of a competition launched by leading online travel company Expedia.co.uk, offering one lucky winner the chance to see their holiday snap turned into the UK’s biggest holiday photo. And Christian can now capture some more fantastic holiday memories with his additional prize of an Expedia.co.uk holiday worth £2,500.

Eight runners up in Birmingham, Cardiff, Glasgow, Edinburgh, Norwich, Southampton, Leeds and Newcastle will also see their pictures blown up on billboards in their home towns.

The competition, run as part of Expedia.co.uk’s new ‘Let yourself go’ advertising campaign gives consumers sight of Expedia.co.uk’s new brand identity, launched at the beginning of September. The new brand identity is encapsulated in the tagline ‘Let Yourself Go’ and aims to inspire and excite people about the possibilities of travel.

The competition brings to life the wealth of exciting holiday experiences offered by Expedia.co.uk by inviting travellers to submit real life pictures which captured their favourite holiday moment.

Winner, Christian Dean from Manchester said ‘Who would have thought that my five friends and I would be on the biggest billboard in Manchester! This photo was taken when we were on holiday in Antigua. The picture says it all really- it is just of us letting go on holiday, indulging in a cold beer on the beach in the sun. It was definitely my favourite moment in Antigua.’

Elyas Chowdhury Marketing Director of Expedia.co.uk said: “We have been inundated with great entries for Expedia’s ‘UK’s Biggest Postcard Competition’ but Christian’s picture was voted the clear winner and it’s easy to see why as it really captures the essence of holiday and inspires people to pack their bags and follow their travel dreams. We are delighted with the result and the fact that we could offer Christian his fifteen minutes of fame.”

About Expedia.co.uk
Expedia, Inc. operates Expedia.co.uk in the UK and has localised versions for travellers in the US, Canada, France, Germany, Italy and the Netherlands. Expedia and Expedia.co.uk are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Other product and company names mentioned herein may be trademarks of their respective owners.

Expedia.co.uk has plenty of inspirational ideas to encourage you to go on holiday. Its revolutionary booking tool enables customers to tailor-make their own holiday, choosing from over 450 airlines and more than 75,000 hotels worldwide. Customers can save money by buying their flight and hotel together as they gain access to special rates not otherwise available. Also, so that our customers are well –informed about their holiday destination, Expedia.co.uk has in-depth destination guides and maps, 360 degree tours inside many hotels and includes comprehensive travel information including weather, currency and passport information.