Consumers will first have sight of the new brand identity in TV and press advertising from September. They will also experience Expedia.co.uk’s new brand identity during their booking experience with the home page carrying the new brand look and feel.

All campaign creative will carry a blue sky and signature white cloud, combined with strong photographic images of destinations and people from around the world. The creative aims to tempt and stimulate consumers into giving into their holiday desires in addition to bringing to life the spontaneity afforded by booking online.

The new brand identity and brand campaign was developed by branding agency Lambie-Nairn, appointed in February to strengthen Expedia.co.uk’s brand communications and build on the travel agency’s leading position in the online travel market.

The campaign will begin with a 30 second TV ad and national press with media planning and buying undertaken by the incumbent agency, PHD. Online creative was produced by Lambie Nairn and Arnold Interactive and online media planning and buying was undertaken by Media Contacts.

Elyas Chowdhury, Marketing Director, Expedia.co.uk commented, “Our new brand identity is the most exciting step in the evolution of Expedia.co.uk’s marketing strategy to date. The newly defined brand captures the essence of ‘holiday’ and prompts consumers to bring to life their travel dreams. We are looking forward to seeing the impact of the new campaign over the coming months.”

Nick Hough, Chief Executive of Lambie-Nairn, said, “The new brand identity and creative is a bold, new approach for Expedia.co.uk. It brings the brand back to its core, providing inspiration around the possibilities of the holiday experience and giving Expedia.co.uk a fantastic platform to capitalise on its position as the UK’s leading online travel agency.”

Notes for Editors
For further information about Expedia.co.uk please contact the Expedia Press Office on:

08450 707 615 or expediapressoffice@redconsultancy.com

About Expedia
Expedia, Inc. operates Expedia.co.uk in the UK and has localised versions for travellers in the US, Canada, France, Germany, Italy and the Netherlands. Expedia, Inc. is part of IAC Travel, a division of IAC/InterActiveCorp (Nasdaq: IACI), formerly USA Interactive. Expedia and Expedia.co.uk are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Other product and company names mentioned herein may be trademarks of their respective owners.

Expedia.co.uk provides the tools and ideas to enable travellers to create and book their perfect trip: millions of published and discounted fares on over 450 airlines, a directory of more than 80,000 accommodation properties world-wide and 4 million rooms, car hire from the top rental companies, build-your-own packaging technology and a choice of pre-package holidays. The site also includes in depth destination guides and maps, a comprehensive travel information service, and links to relevant Web sites.

About Lambie Nairn
Lambie-Nairn is a branding agency with unrivalled experience in broadcast identity. Established in 1976 by Martin Lambie-Nairn, who is still Chairman of the company, Lambie-Nairn, now part of WPP, has 45 full time staff and offices in London and New York. Lambie-Nairn's diverse international client base includes Discovery Channel, the BBC, O2, The Sci Fi Channel, BT, Norwich Union, The Weather Channel, Sky, FIFA and TV2 Norway with clients across the World in Europe, North America and the Middle and Far East.