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Expedia.co.uk Announces New Marketing Director

Elyas Chowdhury has been appointed Expedia.co.uk’s new marketing director

Elyas, 33, brings to Expedia nine years of mainly FMCG experience from a variety of high profile organisations and brands including Nestle Rowntree (Kit Kat, Polo), Kraft Foods International (Philadelphia), Premier Foods (Typhoo) and a spell at Walt Disney World Florida.

Having worked in both developing and mature markets, Elyas will help steer Expedia to the next stage in its brand development as one of biggest and most established online travel companies in the UK.

Commenting on the role he said: “Online travel is a massive lifestyle opportunity and the challenge of establishing brand credentials is equally as big. The Expedia.co.uk brand is extremely well placed on all fronts.”

Outside of work Elyas has recently been writing a screenplay, an historical drama for which he has spent time researching in the UK and India. He is a fervent supporter of Leicester City.

About Expedia.co.uk
Expedia, Inc. operates Expedia.co.uk in the UK and has localised versions for travellers in the US, Canada, France, Germany, Italy and the Netherlands. Expedia, Inc. is part of IAC Travel, a division of IAC/InterActiveCorp (Nasdaq: IACI), formerly USA Interactive. Expedia and Expedia.co.uk are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Other product and company names mentioned herein may be trademarks of their respective owners.

Expedia.co.uk provides the tools and ideas to enable travellers to create and book their perfect trip: millions of published and discounted fares on over 450 airlines, a directory of more than 80,000 accommodation properties world-wide and 4 million rooms, car hire from the top rental companies, build-your-own packaging technology and a choice of pre-package holidays. The site also includes in depth destination guides and maps, a comprehensive travel information service, and links to relevant Web sites.