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InterActiveCorp Travel’s Private Label Solution Chosen By Eurostar
First European dynamic packaging partnership for US market leader
InterActiveCorp Travel (IACT), the United States’ market-leading private label travel supplier, today announced its first European dynamic packaging partner. Eurostar, the high-speed train service that carries passengers between the UK, France and Belgium, will offer its customers IACT’s Private Label solution on eurostar.com.
Eurostar passengers can now use this enhanced product to package their own weekend breaks or holidays, benefiting from better deals by adding not just hotels but also car hire, insurance, excursions, restaurant bookings and shows to their Eurostar tickets. IACT is constantly updating website with new hotels and entertainment options.
IACT’s dynamic packaging partners in the U.S., including AirTran Airways, Spirit Airlines, Virgin Vacations, and leading destination-marketing organisations Hawaii.com and Bahamas.com, have seen up to 15-fold increases in hotel sales after launching IACT’s Private Label dynamic packaging product. Early hotel sales on eurostar.com have been consistent with that trend. IACT will announce further dynamic packaging partnerships in the coming months.
Eric Renom, Director of E-commerce and Direct Sales, said: “The dynamic packaging market is ripening quickly and we want to offer our customers increased choice and accessibility when they book. IACT Private Label is the perfect partner for Eurostar because it offers by far the best online solution, and the sales performance speaks for itself. This partnership ideally complements our direct and tour operator offering.”
David Roche, Director of New Channels Development at IACT, said: “We’re committed to helping our partners satisfy the needs of their customers and grow their businesses. We’re proud that Eurostar has chosen industry-leading packaging technology and inventory from IACT Private Label and welcome discussions with other travel suppliers looking to achieve similar results.”
About IACT Private Label
IACT Private Label offers a wide range of travel suppliers and affiliates the ability to enhance their own product offerings with industry-leading technology platforms and highly competitive travel products from Expedia and Hotels.com, including dynamic packaging, hotels, car hire, insurance and destination services.
IACT Private Label was formed in 2004 from the joining of WorldWide Travel Exchange and Interactive Affiliate Network, the private label solutions of Expedia and Hotels.com respectively.
About Eurostar
Eurostar is the fast passenger train service linking London, Ashford, Paris, Brussels, Lille, Avignon, Calais, Disneyland Resort Paris and the French Alps. Eurostar is Official UK Carrier for Lille 2004, European Capital of Culture. Eurostar services are up to 40 minutes faster for return journeys, as the Channel Tunnel Rail Link enables trains to run at speeds of up to 186mph (300 kmh). Eurostar was named “World’s Leading Rail Service” in the 2003 World Travel Awards; “Best Rail Network” at the Business Travel World Awards 2004 and “Best Rail Operator” at the Travel Weekly Globe Awards 2004.
Eurostar and Eurotunnel are two different companies with two different management teams. Eurostar is Eurotunnel’s largest customer. |
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