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Expedia.co.uk Launches ‘Tailor Make & Save’ Campaign
Expedia.co.uk, the UK’s leading full service online travel agent, launches its new 'Tailor Make & Save' marketing campaign this week
Following on from Expedia’s brand re-launch in April this year, the new fully integrated campaign, which includes TV, press, radio and online, encourages travellers to create their own tailor-made holidays - whilst at the same time saving money. By individually selecting flights, hotels, cars, excursion tickets and more and bundling it all into one comprehensive package, consumers can create their perfect trip, at the perfect price.
The campaign, created by Clemmow Hornby Inge, will begin with 30 second TV ads launched on 14th September. They will also appear on interactive TV and will be supported by transvision advertising, national press and national radio activity. Online creative has been produced by Arnold Interactive, with online planning and buying through Media Contacts. Traditional media planning and buying was undertaken by PHD.
Elyas Chowdhury, Marketing Director, Expedia.co.uk commented, “This new campaign really looks to highlight the benefits of booking online: not only the immense flexibility and wealth of choice on offer but also how our e-packaging booking tool enables us to provide a totally customised trip at even better value.”
The new creative proposition has also been translated on to the Expedia.co.uk site with a promotion allowing travellers who book their trips before 27th Ocober to enjoy even greater savings on selected destinations.
About Expedia.co.uk
Expedia, Inc. operates Expedia.co.uk in the UK and has localised versions for travellers in the US, Canada, France, Germany, Italy and the Netherlands. Expedia, Inc. is part of IAC Travel, a division of IAC/InterActiveCorp (Nasdaq: IACI), formerly USA Interactive. Expedia and Expedia.co.uk are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Other product and company names mentioned herein may be trademarks of their respective owners.
Expedia.co.uk provides the tools and ideas to enable travellers to create and book their perfect trip: millions of published and discounted fares on over 450 airlines, a directory of more than 80,000 accommodation properties world-wide and 4 million rooms, car hire from the top rental companies, build-your-own packaging technology and a choice of pre-package holidays. The site also includes in depth destination guides and maps, a comprehensive travel information service, and links to relevant Web sites. |
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