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bmi Offer Customers More Than Just Flights
New dynamic packaging feature on www.flybmi.com means more choice for customers
bmi, UK’s second largest full service scheduled airline, today announced it offers its customers dynamic packaging on flybmi.com that will enable them make huge savings by booking their choice of bmi flight, hotel, car hire, car parking and travel insurance in a single transaction.
The dynamic packaging technology is the result of a partnership with WWTE, owned by InterActiveCorp Travel (IACT), the market-leading private label travel supplier, which sees bmi become the first European airline to offer its customers IACT’s dynamic packaging technology.
bmi currently has on sales flights to 38 world-wide destinations, including most recently announced, services to the Caribbean and Las Vegas. Customers can use flybmi.com as a one-stop travel shop to build their personalised holiday or weekend break by booking hotel accommodation, insurance, car hire, and even make restaurant and excursion bookings, alongside their bmi flight – with savings guaranteed. Customers can also benefit from the peace of mind and protection that IACT’s ATOL bond brings to their holiday purchase.
Adrian Parkes, bmi commercial director, said: “This partnership enables our customers to create weekend breaks, holidays and business trips that suit their needs, while making great savings. So now as well as being able to book flights to 38 fabulous world-wide destinations, they can also make their trips extra special by adding items such as tours, river cruises, exhibition passes and even book a table in a luxury restaurant. By providing a site which is easy to use and has a breadth of product and services on offer flybmi.com continues to be a leader amongst airline and travel websites.”
David Roche, Director of New Channels Development at IACT, added: “We’re delighted to announce a partnership with bmi, particularly as they are the first European airline to use our dynamic packaging technology.
“We are keen to work closely with the airline in the future to help them offer their customers a wide selection of holiday options including great value bmi flights, and benefit from packaging savings at the same time. This announcement marks the first step for what is a very exciting time for both companies.”
About IACT Private Label
IACT Private Label offers a wide range of travel suppliers and affiliates the ability to enhance their own product offerings with industry-leading technology platforms and highly competitive travel products from Expedia and Hotels.com, including dynamic packaging, hotels, car hire, insurance and destination services.
IACT Private Label was formed in 2004 from the joining of WorldWide Travel Exchange and Interactive Affiliate Network, the private label solutions of Expedia and Hotels.com respectively. |
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