I came to Jerez for the MotoGP race and booked a bit late so I was unable to get a room in Jerez but Hotels.com popped up this one that was a little further out but close to the ocean. I had no idea what I was showing up to but it turned out to be really good. Ask for a high room facing the ocean and you will be treated to an amazing view and gentle breeze. I was on the 10th floor directly under the rooftop bar (with an epic panoramic view), so it was a little noisy with chairs sliding around a little but nothing like Madrid where I had just come from so no big deal to me.
Also, the hotel is just a few blocks to the beach, but the real interest is the town plaza which is one block in the other direction. Sidewalk cafes all around, a beautiful fountain and certainly was the hub of the town. I sat out there for three hours on my last day, sipping Sherry and watching the locals go about their lives. Very cool place.