My daughter and I stumbled on the Thipurai by accident. We planned to take a sleeper train to Hua Hin but ended up on a 12-hour bus ride instead, which landed us in Hua Hin at 2:30am. I picked the Thipurai because it was close enough to walk to from the train station, as I was not confident there would be tuk-tuks or songtaeows at that time of night (and sure enough there weren't). The price was right and the reviews were good.
Overall, I was very happy with my choice. The hotel is awesomely located on a quaint little interior street (which can only be accessed via an alley, making it private and quiet) full of other hotels, massage services, restaurants, etc. It is literally a one minute walk to the beach.
The rooms were spacious and clean and I have to say, I thought the beds were SUPER comfortable. The breakfast was the best we had in Thailand, as it was buffet style offering many fruits, egg styles, meats, toasts, fried rices, and juices for 200 bhat/pp. The staff were eager to help and while there was some confusion at our 3:00am arrival, we got it sorted quickly.
We ended up coming back after staying two nights in another, more out of town hotel, because the Thipurai was so centrally located and comfortable and well priced. It's just a fabulous value!